Wilson blog
Blogger, Wilson Part A 1. Explain marketing research process. · Define the problem and research objectives · Choose data sources and research methods · Construct sample · Set budget, deadlines · Undertake research, analysis and evolution 2. List 3 secondary data sources for both internal & external. Internal Sales data Customer reports Trend data External Competitor information Government publications Directories 3. List 3 primary field data sources . · Experiments · Observations · Surveys 4. Choose one of the primary field data sources. a. Explain it in more details Observation -Info collected without questions asked -Important to know how, what and where people buy -Can be controlled or uncontrolled in real life b. Explain the advantages & disadvantages Strengths -Not a lot