Wilson blog

Blogger, Wilson Part A 1.        Explain marketing research process.  ·          Define the problem and research objectives ·          Choose data sources and research methods ·          Construct sample ·          Set budget, deadlines ·          Undertake research, analysis and evolution 2.            List 3 secondary data sources for both internal & external.             Internal Sales data Customer reports Trend data External Competitor information Government publications Directories 3.     List 3 primary field data sources . ·          Experiments ·          Observations ·          Surveys 4.     Choose one of the primary field data sources. a.     Explain it in more details Observation -Info collected without questions asked -Important to know how, what and where people buy -Can be controlled or uncontrolled in real life b.     Explain the advantages & disadvantages Strengths -Not a lot